Welcome! I'm Carey Caulfield. I've helped launch 6 software products from nascent idea to full scale production. Together, these have generated more than $400M in annual recurring revenue (ARR). Let me help you too.

About Me

I'm curious, adaptable, optimistic and constantly creative. I lead with a "bias for action" and a "learn by doing" growth mindset.

My expertise is helping companies create and ship products that solve customer problems. I use customer and market validation, hypothesis driven design and design thinking. In my newsletter I will share tips, tricks, hacks, bets from my 20+ year building Software as a Service.

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What People Say About Me...

  • "Having someone like Carey with her Product Leadership experience on the team has been invaluable, and it's evident where we've been missing that expertise."

    Lindsay McCutchen
    CEO, CareerStart New York

  • "Carey is one of the best in the world at ideating products and helping teams navigate the early stages and achieve Product Market Fit. She lives and breaths Zero to One."

    Jesse Crossno
    Co-Founder, CrossnoKaye.com

  • "Carey teaches cross-functional teams how to dive deep with prospects, customers and stakeholders, at all stages of the product life cycle. She makes it easy!

    Soeren Thust
    VP Engineering, AppFolio